Our Universe

PREMIÈRE NOTE is a high-end collection of niche fragrances using the finest raw materials, harvested in the four corners of the world.

Launched in 2014 by Hervé Josserand, entrepreneur and founder of Création Beauté International, the brand has been revitalised to offer a more attractive, modern, and premium image.

A wind of freedom blows through PREMIÈRE NOTE's travel-inspired fragrances. We have reinvented the range with a new story and completely redesigned the products. Our best-selling fragrances have been maintained, while new notes have been created using the finest raw materials and high concentrations.

The Compass Rose, a new symbol

The Compass Rose is the emblem of travel. It perfectly embodies the brand's renewal. It guides PREMIERE NOTE to the four corners of the world to source the finest raw materials to compose the fragrances in the four new collections.

Collections

Immerse yourself in the captivating sensory adventure of four fragrance collections, each inspired by the magic of the emblematic winds from the four corners of the world.