Our Universe

PREMIÈRE NOTE

A high-end collection of niche fragrances using the finest raw materials, harvested in the four corners of the world.  

Launched in 2014, we now want to give it a new lease of life by making the brand more attractive, more modern and more premium.

A wind of freedom blows through PREMIÈRE NOTE's travel-inspired fragrances. We have reinvented the range with a new story and
completely redesigned the products. Our best-selling fragrances have been maintained, while new notes have been created using the finest raw materials
and high concentrations.

The Compass Rose: A Symbol of Journey

The Compass Rose

This idea of traveling around the world immediately made us think of the Compass Rose. This instrument, used since Antiquity by sailors to travel, enables them to determine the direction of the wind and help them find their way. Its most common shape is that of an eight-pointed star: the four main points, in the foreground, indicate the main points of the compass (north, south, east, west), while the branches in the background indicate the intermediate directions (northeast, northwest, southeast, southwest).

The Compass Rose is the emblem of travel. It perfectly embodies the brand's renewal. Like a compass, the star guides PREMIÈRE NOTE to the four corners of the world to source the finest raw materials to compose the fragrances in the four new collections.

The power of the key note

Each collection is built around a powerful idea: to highlight an iconic note at the heart of every fragrance.

Our olfactory compositions are designed to elevate a Première Note — that unforgettable top note, the one that captures attention from the very first seconds and lingers throughout the scent’s trail.

The scent of freshly picked roses, the
hypnotic warmth of burning amber, the crisp freshness of bergamot, or the deep intensity of wood…

Worn alone, layered, or combined, our
fragrances offer the freedom to craft your own olfactory signature and fully express your individuality.

Collections

Immerse yourself in the captivating sensory adventure of four fragrance collections, each inspired by the magic of the emblematic winds from the four corners of the world.

Le Souffle du Mistral
The Mistral Blow
Les Contre-Alizés
The Westerlies
Le Sirocco du Sahara
The Sahara's Sirocco
Les Vents du Baïkal
The Baikal Winds